The revolution happened. Now we podcast.
It is interesting to observe how the corporate world latches on to a mainstream entity and utilizes the heck out of it for its own betterment. Such is the case with podcasting.
Podcasting is a dynamic communications conduit used by marketing professionals to communicate company strategy, training, and product news internally and externally to web-savvy customers. Podcasts can be produced cost effectively and distributed globally at the click of a mouse. |  |
As a podcaster you are going to need a delivery vehicle in order to reach your target. Well, they are everywhere and free of charge for you to use. They’re called portable mp3 players and 22 million American adults have one. There’s nothing to print. There is no hotel ballroom to reserve. Click, upload, and you’re published around the planet.
As of the end of 2009, 62 million Americans had listened to a podcast.
Why the revolution? Unlike other information channels, podcasting is personal. It’s time-shifted media; your audience will listen to your podcast at their leisure. Podcasts download automatically into portable digital players and wait for their audience the next time they hit the treadmill or fly on a plane. You can reach key people while they're off task and available to listen. The impact potential is limited only by how well crafted your podcast is.
And video? Video doesn't have the intimacy of audio. Think about it: When no one else is with you in the car and a favorite artist/song comes on, what happens? The audio, the car interior, and driver become ONE. The rest of the world is oblivious to what is going on inside your temporary concert hall. You own the song and it owns you and everything is right with the world (well, at least until the song ends).
Now compare that to video. When your favorite scene of your all time favorite movie comes across the screen all you can do is spectate. It's a passive activity because you're not in the movie. You're on a sofa. At least in the car the musicians are playing for you and you alone. You feel special.
And it needn't even be mentioned that video will always and forever cost more to produce than audio.
As of the end of 2009, 62 million Americans had listened to a podcast.
Why the revolution? Unlike other information channels, podcasting is personal. It’s time-shifted media; your audience will listen to your podcast at their leisure. Podcasts download automatically into portable digital players and wait for their audience the next time they hit the treadmill or fly on a plane. You can reach key people while they're off task and available to listen. The impact potential is limited only by how well crafted your podcast is.
And video? Video doesn't have the intimacy of audio. Think about it: When no one else is with you in the car and a favorite artist/song comes on, what happens? The audio, the car interior, and driver become ONE. The rest of the world is oblivious to what is going on inside your temporary concert hall. You own the song and it owns you and everything is right with the world (well, at least until the song ends).
Now compare that to video. When your favorite scene of your all time favorite movie comes across the screen all you can do is spectate. It's a passive activity because you're not in the movie. You're on a sofa. At least in the car the musicians are playing for you and you alone. You feel special.
And it needn't even be mentioned that video will always and forever cost more to produce than audio.
 | In the 70s and 80s the corporate world communicated with audio cassettes. Hey, don’t laugh: For its day it was a cost-efficient method of informing the masses. Fast forward several decades. Audio remains a powerful way to communicate though the species has evolved. Now we podcast, which is an even more cost-effective than the cassette in days of yore. There is nothing to touch, handle, or mail. (Post office? What's a post office?) |
What’s the corporate world podcasting about? Sales teams in the field are getting motivated from headquarters. Physicians subscribe post-conference to seminars they’ve recently attended as a way to review. Marketing departments introduce new products via audio blasts. Management has found a cost-effective way to relay updates to stockholders.
From conception to fulfillment, craft a content-driven audio production with expertise from The Podcast Refinery. How will you podcast? Top Home Listen Next page> | 
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